Social Media Team- Venn Diagram

(SMD 102)

The following Venn diagram identifies the structure of a 5 member social media team for organizations such as: government, non-profits and for profits. venn diag 102

 

The main difference between these teams is determined by their own strategic objectives and their mission statements. For this reason specialized personal will be part of these teams and will not share similarities with other organizations. For example a for-profit will have business unit liaison responsible to tie social media actions with corporate objectives; a government should have a legal or policy specialist to assure government policy and social media actions are align. A non-profit should have a cause specialist to align the cause objectives and values with social media actions.

In a core element all organizations have 2 positions in common such as a social media manager and a social analyst, both members need to understand the key insights and manage the execution of a social media strategy.